Debabrata Chakraborty
Strategic & Marketing Consulting (MSC, MBA, IIM Mumbai) with 20+ years of healthcare and pharmaceutical expertise.
Supported by experts in medical, regulatory, digital technology, and creative design
Delivering integrated strategic, regulatory, scientific, and communication solutions.
Founder Director
Our methods
01
DISCOVER
Brand / HCP audit Competitive gaps
03
EXECUTE
Strategy, regulatory, campaigns, creatives & AR/VR
02
BLUEPRINT
Strategy roadmap KPIs & resources
04
OPTIMISE
Track ROI & brand health
MARKETING SERVICES
Portfolio & Lifecycle Management
Product lifecycle planning from launch to maturity
Line extension strategies and indication expansion
Sunset planning for off-patent products
Medical Affairs & KOL Engagement
Key Opinion Leader (KOL) identification and mapping
Advisory board facilitation and scientific exchange programs
Publication planning and medical education initiatives
Competitive Intelligence & Market Insights
Competitor benchmarking and pipeline tracking
Patient and physician insights through advanced analytics
Scenario planning for market shifts and new entrants
Omnichannel Marketing & Digital Engagement
Integrated campaigns across HCP, patient, and digital touchpoints
CRM and marketing automation strategy
Social listening and digital reputation management
Brand Strategy & Positioning
Differentiation strategies in crowded therapeutic areas
Messaging frameworks tailored to HCPs and patients
Multi-channel brand storytelling for stronger recall
Real-World Evidence & Data Strategy
RWE study design and execution for post-launch validation
Patient registry development and data governance
Evidence generation to support reimbursement and adoption
DIGITAL SERVICES
Digital Health Transformation
Drive a comprehensive digital transformation strategy that modernizes healthcare delivery, improves operational efficiency, and enhances patient experiences. We help organizations adopt innovative technologies, optimize clinical workflows, integrate digital systems, and build scalable, future-ready healthcare ecosystems that support long-term growth and better health outcomes.
Teleconsultation Rollout and Platform Integration
Design, implement, and scale secure teleconsultation services tailored to your organization's needs. Our approach includes selecting the right technology platform, integrating it with existing Electronic Health Records (EHR), Hospital Information Systems (HIS), appointment scheduling, and payment solutions, ensuring a seamless experience for both healthcare providers and patients.
Doctor Onboarding and Digital Training Programs
Empower healthcare professionals to confidently adopt digital tools and technologies through structured onboarding and comprehensive training programs. We provide hands-on guidance, workflow optimization, platform training, and ongoing support to ensure clinicians can effectively utilize telemedicine, digital health platforms, and other healthcare technologies while maintaining high standards of patient care.
Digital Therapeutics Strategy and Implementation
Develop and execute evidence-based digital therapeutics (DTx) strategies that complement traditional healthcare delivery. We assist organizations in identifying suitable therapeutic solutions, navigating regulatory requirements, integrating DTx platforms into existing clinical workflows, and measuring patient outcomes to improve engagement, treatment adherence, and overall health management.
